Privacy Policy

Last updated: November 2026

At Evoluciona Digital, the privacy of the people who visit and write to us matters. This document explains what personal information we collect, what we use it for and what rights you have over it. Evoluciona Digital works from Colombia, so the processing of your data is governed by Colombian law: Law 1581 of 2012 and Decree 1377 of 2013 (personal data protection, known in Colombia as Habeas Data).

Data controller

Evoluciona Digital, operating as an individual (a natural person) under this trade name through the domain evoluciona.digital, is the controller of the personal data collected on this website. You can contact us at info@evoluciona.digital for any request related to your data.

What information we collect

Through the contact form we collect: name, company, job title, email address, phone/WhatsApp number and the message you write about your project or the process you want to digitize.

If you book a call through our scheduling system (Tidycal), that provider collects your name and email to manage the appointment. We recommend that you also read its privacy policy.

If you use the chat assistant (EDI), we store the conversation and the data described in the section "Chat assistant (EDI)".

Like most websites, we automatically log certain technical information in a non-identifiable way: IP address, browser type, pages visited and time spent. We use this information in aggregate to understand how the site is used and to improve your experience; it is not linked to your identity.

What we use your information for

  • Replying to your message and giving you a concrete proposal for your project.
  • Contacting you by email or WhatsApp about your request.
  • Managing the calendar if you book a call or an assessment.
  • Analyzing site usage (page views, traffic source) to improve it.
  • Showing you relevant ads on Meta (Facebook/Instagram) if you interact with our campaigns. See the Cookies section.

We do not sell your personal information or share it with third parties for purposes other than those described here, except for the technology providers that deliver services to us, described below.

Chat assistant (EDI)

EDI is an artificial intelligence program, not a person. It answers using the information Evoluciona Digital publishes on this site and can pass a summary of the conversation to an Evoluciona Digital advisor when you ask.

What data it handles:

  • The conversation: what you write and what EDI replies.
  • The path of the page you opened the chat from, without the address parameters.
  • Minimal technical data: date and time, and a hashed (one-way) version of your IP address that we use only to limit abuse. In addition, the abuse limiter uses your IP address temporarily. To resume the conversation we use the site's session cookie.
  • Your name, phone and email, only if you click "I agree" and leave them in the chat form; we store the date of that consent.

Please do not type passwords, payment card numbers, government ID numbers or sensitive data.

What we use it for: answering you, guiding you, passing a summary to an Evoluciona Digital advisor when you ask, contacting you only if you left your details, and improving the answers based on the questions EDI could not answer. We do not use it for advertising or to make automated decisions about you. The chat's analytics events do not include the content of the conversation.

AI provider: the text of the conversation is sent to OpenRouter (openrouter.ai) to generate the answers. OpenRouter acts as a data processor and may have servers outside Colombia, which means an international transfer of data. We configure the service to request only providers that state they do not store or train on the messages. The contact form data (name, phone and email) is not sent to the AI provider; the text of the conversation is.

Authorization: by writing in the chat you agree that we store and process the conversation to assist you. For your contact details we ask for your express consent with the "I agree" button. It is optional: you can use the site, book the assessment or write on WhatsApp without leaving your details.

Retention: we automatically delete each conversation 60 days after its last message. The summary we receive by email is kept as described in the section "Data retention".

Your rights: those in the section "Your rights (Habeas Data)", which you exercise by writing to info@evoluciona.digital with your name and the approximate date of the conversation. We answer inquiries within 10 business days at most and claims within 15 business days at most (Law 1581 of 2012, arts. 14 and 15). If you are not satisfied, you can go to the Superintendencia de Industria y Comercio (SIC), Colombia's data protection authority.

Cookies and third-party tools

This site uses first-party and third-party cookies for analytics (Google Analytics) and to measure the performance of advertising campaigns (Meta Pixel for Facebook/Instagram). These tools may collect information about your browsing to show you relevant ads on other platforms. You can turn cookies off in your browser settings; some site features may be affected.

Your rights (Habeas Data)

As the owner of your personal data, you have the right to:

  • Know, update and correct your information.
  • Request proof of the authorization you gave.
  • Be informed about how your data has been used.
  • Revoke the authorization and/or request deletion of your data, when no legal or contractual duty prevents it.
  • Access, free of charge, your personal data that has been processed.

To exercise any of these rights, write to us at info@evoluciona.digital stating your request. We will reply within the deadlines set by law.

Data retention

We keep your information while an active or potential business relationship exists, and for as long as the law requires for accounting, tax or legal purposes. If you ask for your data to be deleted and no legal obligation prevents it, we will delete it from our systems.

Changes to this policy

We may update this privacy policy from time to time. We will post any change on this same page with the date of the last update.